#GetRealChat with @Walgreens as guest on 1/10/12
- We’re excited to be a guest on tonight’s #GetRealChat! Thanks @PamMktgNut for the invite. We look forward to meeting everyone!
- I just got off the phone w/ @Walgreens & I am quite impressed with all they are doing as a new social biz. VERY inspiring! #getrealchat
- Welcome to #GetRealChat! @Walgreens is our guest tonight via @samogborn who will be tweeting via the @Walgreens handle! #getrealchat
- Here is the case study that inspired the discussion & the tweet chat tonight with @walgreens pammarketingnut.com/2011/1… #getrealchat
- Hello everyone! We’re excited to chat with you tonight! #GetRealChat
- You can also join our #GetRealChat Facebook group for pre & post chat convo! facebook.com/groups/178519…
- Q1: @Walgreens Pls tell us who is behind the Twitter handle tonight! What did you eat for dinner? #getrealchat
- Behind @Walgreens is me! @samogborn :) I serve as the community manager and I love my job! Soup for dinner! What about you all? #getrealchat
- Q2: When did @Walgreens start their social media efforts? #getrealchat
- Q2 @Walgreens Social’s been ongoing, but really ramped up within the last 8 months with the addition of some key social players #getrealchat
- Q3: How many people are on the @Walgreens social media team? #getrealchat
- Q3 There are 4. Myself, comm. manager (@samogborn), director (@adamkmiec), strategist (@zachdwest), & analyst (@silvercire) #getrealchat
- @Walgreens Love it. Love to see smaller agile teams KICK BUTT in the social world. You should be proud! #getrealchat
- Q4: When did @Walgreens start to really leverage social as part of the DNA of biz? #getrealchat
- Q4 Our minds work faster than we can most often! Ideas are there, execution takes longer. As for DNA - about 8 months ago. #getrealchat
- @Walgreens Ha - I think many of us on this chat can relate our minds going faster than we can implement! #getrealchat
- Q4 How we’re doing and how we can be better - and fast. And that information is valuable across our company. #getrealchat
- @CaraBarone Yes. Comm. manager is execution, pulse of the community. Strategist is more high level what gets executed, ideas. #getrealchat
- Q4: What objectives does @Walgreens have for leveraging & integrating social media as part of biz? #getrealchat
- Q4 Well social is just part of marketing integration, right? But the insights are real time. Social gives us broad look at… #getrealchat
- @Walgreens YES! Social is just part of marketing, different yes but not something that should be disconnected fr biz! #getrealchat
- @Walgreens I love that you mention the insights. Many biz’s miss the imp of doing something with the insights! #getrealchat
- Q6: Does @Walgreens use social networks different to meet biz objectives? (FB, Twitter, LI etc.) #getrealchat
- Q6 Yes, we leverage social networks differently. Not even for business objectives, but because diff. people use diff. platforms #getrealchat
- Q6 Or are going to Walgreens (we can see their tweets saying this) Foursquare is used for check-in giveaways, flash specials #getrealchat
- Q6 Our FB community is a broad base of people who use Walgreens. Twitter, largely, is filled with people who GO to Walgreens #getrealchat
- Q7: What social network does @Walgreens see the most engagement? #getrealchat
- Q7 Depends. Quick volume (~1 hour) FB. But sustainable volume, if we’re running a giveaway, could be a whole day on Twitter #getrealchat
- Q7 On Foursquare we always see consistency, since we’re one of the most checked in places on that platform. #getrealchat
- Q8: I see younger crowd going to @Walgreens here in Tampa. Is this a goal for @Walgreens to attract younger audience? #getrealchat
- Q8 With emerging media, any brand that decides to take advantage of the space will automatically attract that audience. #getrealchat
- Q8 And we do work to ensure that everyone feels welcome in social with @Walgreens, not just a certain type of person #getrealchat
- All ages have to get their @walgreens on! #getrealchat
- @Walgreens Well it must be working! @Walgreens is a happenin’ place lately in our neck of the southern woods! #getrealchat
- Q9: What are the greatest challenges @Walgreens has experienced in integrating social w/biz? #socialbiz #getrealchat
- Q9 One number: 1901 (when our chain first started) :) We are a seasoned and trusted brand, social/emerging media moves fast! #getrealchat
- Q9 But we have a team that moves fast and works diligently. A challenge to us is an opportunity. #getrealchat
- Q10: What social ninja tips can you offer those just starting social media for biz? #getrealchat
- Q10 When you stay proactive and not reactive, you’ll do great things. #getrealchat
- @RyanSetter As long as our customers are social, we will be social. And that is definitely 24/7! #getrealchat
- @grouponmatthew Yeah, the Bieber toothbrushes are becoming bigger than we are. #cantstopbrushing
- @CrazyFingers @CaylieBBBL We are on Google+! We have ideas…but curious to see how the platform evolves: ow.ly/8p6Bp #getrealchat
- For everyone leaving the chat, thank you for these questions. What a smart group of people! & THANK YOU @PamMktgNut! #getrealchat
- If you have further questions, you can tweet to us @Walgreens or to me personally @samogborn. Either way, we’ll answer them! #getrealchat
- RT @maggielang: @Tribe2point0 My pleasure! What’s great about Social is how much we learn from each other. Inspired by @Walgreens tonite! #getrealchat
- @Walgreens what is the best way for ppl to get to know you online? #getrealchat
- If you have further questions, you can tweet to us @Walgreens or to me personally @samogborn. Either way, we’ll answer them! #getrealchat
- @Walgreens thank you so much for your participation! We are so proud of you & really appreciate your time! #getrealchat
- Thanks @Walgreens & @samogborn for sharing your social biz insights tonight. Very helpful & inspiring. #getrealchat
- Such a pleasure participating in #GetRealChat tonight! Thanks @PamMktgNut for hosting @Walgreens. You are so bright! Glad we could connect!
